Strategic Marketing Skills: How to build technology-driven expertise that delivers business value by Ana Mourão — Kogan Page, October 2026

Kogan Page · October 2026

Team & Enterprise Packages · For Marketing Orgs

The book gives your team the framework. We put a practitioner in the room to make it stick.

Choose a partnership that fits where your team is headed — from a 60-minute masterclass to a 6-month leadership mentorship for your rising stars.

Three moving parts

How it works

  1. 1

    Books ship from Kogan Page

    Your order is fulfilled directly by the publisher. Logo and foreword customization (Tiers 3 & 4) is arranged through Kogan Page's bulk-sales team.

  2. 2

    Ana delivers the engagement

    The masterclass, workshop, and mentorship are delivered directly by Ana Mourão and arranged separately from the book order.

  3. 3

    One conversation to scope

    Every package is tailored to your team's size, focus, and timeline. We'll shape the right fit together before anything is finalized.

Choose by team depth →

Four ways to bring the toolkit in

Same framework. Four depths of partnership. Tier 03 is the most requested — the leadership team that wants both the imprint and the mentorship.

Compare all four →
01Tier 01

Team Primer

A single team that wants a shared language and a fast start.

  • 50 copies of the book
  • 60-minute live virtual masterclass on the skill most relevant to your team
  • Scheduled at your convenience · recorded for your internal library
Virtual masterclass
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02Tier 02

Department Intensive

A full marketing department ready to apply the framework to live work.

  • 100 copies of the book
  • In-person half-day workshop, tailored to your stack and data maturity
  • Working session — your team leaves with applied output, not just notes
In-person workshop
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★ Most requested
03Tier 03

Transformation Partnership

A leadership team investing in long-term capability, with a personalized imprint.

  • 100 copies customized with your company logo and a custom foreword
  • In-person half-day workshop (as Tier 2)
  • Six-month mentorship for up to 6 marketers — 1:1 every two weeks
Custom forewordWorkshop6-mo mentorship
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04Tier 04

Enterprise Rollout

Large marketing organizations rolling the book out at scale.

  • 500 copies customized with your logo and a custom foreword
  • Half-day workshop + six-month mentorship cohort
  • Multi-team rollout paired with high-potential development
Custom forewordWorkshop6-mo mentorship
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About the practitioner

Ana Mourão has been the marketer in the room — not just the one on the cover.

Two decades inside marketing orgs, building the systems she now teaches: data infrastructure, AI tooling, brand operations, and the messy human work of getting a team to actually use them.

More about Ana →
Ana Mourão — marketing practitioner and author
Bring the toolkit to your team

Let's scope the right package for your marketers.

Tell me about your team and what you're working toward, and I'll put together a package and a quote built around it.

Contact Ana →