I've been the marketer in the room — not just the one on the cover.
I'm Ana Mourão. For two decades I've sat inside marketing orgs — from scrappy growth teams to global brand functions — building the systems I now teach: data infrastructure, AI tooling, brand operations, and the messy human work of getting a team to actually use them.
Strategic Marketing Skills (Kogan Page, October 2026) is the playbook. These packages are how I help your team run it — in the room, on your stack, against your real backlog.
I don't sell decks or frameworks-as-a-service. I sell a practitioner showing up with your marketers, doing the work alongside them, and leaving behind systems they own.
Applied output, not notes.
A shared language
The eight strategic skills, used the same way by everyone in the room — from junior IC to CMO.
Systems they own
Tooling, dashboards, briefs, and rituals built on your real stack — not a generic template.
Leaders who can carry it
For Tiers 3 & 4, a cohort of marketers mentored for six months — so the work survives after I leave.
Strategic Marketing Skills
How to build technology-driven expertise that delivers business value.
Eight skills that move marketers from tactical executors to indispensable strategic contributors. The framework alone won't move your org — that's why these packages exist.